Exhibitor Resources

Exhibitor Resources

Within the world's largest gathering of HR professionals, attendees will explore 575+ companies in 150,000 square feet. There is no better way to position your organization face-to-face with HR decision-makers!

Exhibitor Prospectus

Expo Schedule

new products and services
high-quality sales leads
brand awareness
customer relationships


Book a Booth at SHRM21! 

In- Person Booth

What does an exhibitor receive with a 10' x 10' space?

  • 1 Full Conference badge, 4 Expo only badges
  • Complimentary client passes for the Expo Hall 
  • 8’-high draped back wall, 3’-high draped sidewalls
  • Access to Networking opportunities that include lunches, receptions and refreshment breaks
  • Company listing and 50-word company description in SHRM Exhibitor & Sponsor Resource Guide (subject to print deadlines)
Exhibit Space Costs
10’ x 10’ Inline booth $     5,600.00
10’ x 10’ Corner booth $     6,100.00
10’ x 20’ Two in-line $   11,200.00
10’ x 20’ One corner, One in-line $   11,700.00
20’ x 20’ $   24,800.00
20’ x 30’ $   36,200.00
20’ x 40’ $   47,600.00
30’ x 30’ $   53,300.00
30’ x 40’ $   70,400.00
30’ x 50’ $   87,500.00
40’ x 40’ $   93,200.00
50’ x 50’ $ 144,500.00


To Reserve an In-Person Booth : 

  1. Go to the Floorplan https://shrm21.mapyourshow.com/8_0/exhview/index.cfm
  2. Click on any booth in blue and on the right side a panel will pop up
  3. Click on ‘Reserve Space Now’
  4. It will take you to a new page click on continue under I need space
  5. Go through the application


Virtual Booth

If you cannot join us in-person this year, we hope you can join us virtually as we offer a variety of opportunities to participate as an exhibitor and/or sponsor. If you are an in-person exhibitor, SHRM is offering a discounted virtual booth package. See below for instructions on how to book a virtual booth for SHRM21! 

Virtual Booth Only - $3,000

Virtual Booth Add- On (in person exhibitors only)- $1,000

Your Virtual Booth Add-On comes with the following: 

  • 5 Video's
  • 3 URL's
  • 7 PDF's
  • Schedule meetings 
  • Drop a business card 
  • Product Demos/Presentations 
  • Access to live analytics 
  • Much More!

Instructions on how to book a Virtual Only Booth: 

  1. Go to : https://shrm21.mapyourshow.com/8_0/exhview/index.cfm
  2. At the top of the floorplan there is a section dotted in red labeled Virtual Booth
  3. Click a booth from that section on the right side a panel will come up, click on “Reserve Your Space”
  4. A new screen will appear on the right side click “I need Space”
  5. Again it will request that you select a booth (choose from the same area)
  6. Follow through with the application
  7. We will follow up with directions on how to add collateral to your booth as it opens up

Instructions on how to book Virtual Booth Add-On:

  1. Log into your exhibitor dashboard 
  2. Click on the box labeled "Promote My Booth"
  3. Click on the box labeled "Virtual Booth Add-On"
  4. Click the drop down for Virtual Booth Add-on and select add to cart at the bottom 
  5. Click check out at the top and follow through with payment

Marketing Tool Box

Directory Listings

SHRM publishes the printed Exhibitor & Sponsor Resource Guide for exhibitors at no additional charge. Each exhibitor will receive one free listing in the guide, which is distributed to attendees at the show. Upgrade to an enhanced listing to have your description included in the online floor plan and conference app in addition to the printed guide.

Instructions and passwords will be emailed to the key contact for each company.

Any changes or submissions received after the deadline may not be reflected in the printed version.

Update Your Company Listing - COMING SOON!

Service Manual


From the service kit you will be able to access the following information:

• Shipping/Drayage
• Furniture/Display Rental
• Carpet/flooring (required)
• Lead Retrieval
• Electrical
• Housing & Registration
• Telecommunications
• Advertising Information
• Sponsorship & Promotional Opportunities
• Mail List Rental Order Form
• Show Rules and Regulations
• Catering


Reserve Your Space
Submit the contract

Reserve your space with the interactive floor plan

Manage your exhibit

More information on booking housing, viewing attendee interest, regulations, FAQs and more coming soon!

Drive booth traffic

View available sponsorship and promotional opportunities