Business Storytelling: One-Size Audience Doesn’t Fit All | Sessions

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Concurrent Session
Business Storytelling: One-Size Audience Doesn’t Fit All
In-Person and Virtual Thursday 09/09/2021 01:00 PM - 02:00 PM   Add to calendar

Competencies: Interpersonal (Behavioral), Leadership (Behavioral)
Workplace Application:
Attendees will learn the tenets of effective business storytelling.  

Business storytelling is a powerful way to sell ideas, drive connection and spur action. But often, when you're faced with a roomful of decision-makers or diverse perspectives, a story that resonates with one person may not move another. Storytelling expert Janine Kurnoff coaches the world's top brands on how to use storytelling in everyday business communication. This session gets hands on with practical, flexible storytelling fundamentals fit for the diverse audiences HR professionals face every day. 

Learning Objectives: 

  • Apply the fundamental concepts of storytelling to any business-related communication, from live presentations to meetings, e-mails and voicemails.  
  • Explore three common audience scenarios that require you to adjust your story and introduce flexibility into a business narrative. 
  • Discover how to analyze your audience to determine their needs and be able to address multiple constituencies. 
Janine Kurnoff Photo
Janine Kurnoff, Co-Founder and Chief Innovation Officer,
The Presentation Company