Sponsorship Opportunities

Sponsorship Opportunities

SHRM offers a variety of sponsorship opportunities, providing a level to meet every budget! Aligning a sponsorship with your brand forges awareness of your business, can be custom designed to meet your marketing goals and give your company additional exposure to HR professionals and decision makers that participate in the SHRM Annual Conference & Expo.

For further information about sponsorship opportunities contact us at exhibits@shrm.org

Speaking Opportunities & Presentations

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Smart Stage
Pending
$80,000.00
Grab one slot a day at the Smart Stage Series located in the Expo Hall. This series provides relevant, topical information in 30-minute bursts of highly engaging content.

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General Session
3 of 4 available
$75,000.00 +
Get attendees' attention with this full exposure experience to be the exclusive sponsor of the general session's that reach 15,000 guests. This opportunity also includes 35 VIP seats during the session, video from the sponsor, recognition of the Sponsor’s delegation from the podium and prominent display of Sponsor’s logo at the general session.

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Changemakers Series
2 of 2 available
$47,000.00
Change Makers  is a series of short sessions that promote Thought Leaders in the profession.  Position your company ahead of the competition as a sponsor of our new educational experience and align your brand on the forefront of change.  Sponsor will receive 5-7 minutes of speaking time or can showcase a series of videos. 

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Elite Partner Showcase
15 of 15 Available
$55,000.00
Looking to reach your audience outside of the Expo Hall? We are offering exhibitors the ability to craft their own session and present to conference attendees. As a thought-leader you will be within the ranks of our most preeminent lineup of HR leaders, innovators and experts from a cross-section of industries.
Networking & Events

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Tuesday Night Event
2 of 2 available
$80,000.00
The Tuesday Night Event is one of the signature social events at #SHRM22 . Don’t miss the chance to have your company recognized live, on the stage. VIP tickets and seating, special backstage passes and much more! This is the perfect opportunity for co-hosting one of SHRM’s favorite attendee events

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Corporate Delegation Lounge
1 of 1 available
$45,000.00
The Lounge is a space for networking, thought exchange, and relaxation. Attendees from all over the world come to the lounge to plan their conference day, join in on engaging discussions, reunite with old friends and colleagues, and re-energize for upcoming sessions. The Lounge is open during the entire conference.

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Grand Opening Reception in the SHRM Expo
1 of 1 available
$60,000.00
Start the experience out with a bang at our Grand Opening Reception by hosting your own bar at your booth with bartenders in branded shirts serving champagne. You will receive branded cocktail napkins, park benches, and floor signs, plus exclusive company logo on signage inside the Expo Hall directing attendees to your booth.

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Grand Prize Drawings in the SHRM Expo- Exclusive!
1 of 1 available
$35,000.00
Have an on-stage presence at SHRM2022 by announcing the winners of the Grand Prize Drawings. Welcome guests with a 2-3 minute introduction by one of your staff members and collect entry forms at your booth.

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Expo Lunch & Learn
2 of 2 available
$40,000.00
As a lunch supporter, you will have the opportunity to reach attendees outside the reach of your booth. And you’ll be a hero to all who will enjoy a quality luncheon between sessions. Ability to sponsor one of our lunches with branded lunch stations + either a sticker or box branded with your logo. You also get a session at our theatre stage for a 30 min presentation. Lunch stations will be located near specific theatre location.

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Expo Coffee Break
2 of 2 available
$25,000.00
Several opportunities are available for sponsorship—one morning coffee break held each day in the Expo Hall on both Monday and Tuesday. Includes logo on all signage, napkins and coffee cup wraps.

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Expo Refreshment Break
1 of 1 available
$25,0000.00
Increase your networking potential by sponsoring a beverage break in the Expo Hall. The refreshment break sponsorship includes having your logo on coffee cups or napkins, plus booth number on park benches + floor signs during the Expo Hall Refreshment Break.

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Pop Up
3 of 3 available
$45,000.00
Surprise attendees with a customized pop up booth at the Ernest N. Morial Convention Center. While the Expo is open you have the opportunity to customize an activation on the show floor for attendees to enjoy.

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Student Lounge
1 of 1 available
$25,000
Space will be equipped with wiFi, comfortable seating, and refreshments for students who wish to take a break during the conference. This drop-in lounge will allow students to network with other peers. Option to add on resume service, professional workshops or mock interviews.

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Student Social
1 of 1 available
$30,000
This fun filled social event will include entertainment, dancing and snacks one night. Sponsor(s) will receive prominent visibility throughout the evening and may distribute a giveaway item.
Brand Forward

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Shuttle Buses- Exclusive!
1 of 1 available
$70,000.00
Attendees will be transported to and from the convention center and their hotels via conference shuttles.  The exclusive shuttle bus sponsor receives premier recognition, with company branding on a bus wrap and the opportunity to showcase two to three slides on video monitors.

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Conference Bags
SOLD
$65,000.00
A perfect way to make a first impression with the always popular, conference bags! 15,000 attendees will receive a conference bag at the registration desk giving your company full visibility during and after the conference and exhibition.

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Hotel Key Cards
SOLD
$45,000.00
Welcome guests to the conference experience with custom hotel key cards. Around 6,000 hotel keys will be given out at the top (2-3) headquarter hotels, exposing your brand to attendees every morning, day and night.

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SHRM Ambassadors- T-Shirts
1 of 1 available
$45,000.00
Your company's logo on the right sleeve of all shirts worn by all volunteers– very prominent! On the left chest will be: #SHRM22

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Badge Holders+ Badge Preview Banner AD
Pending
$45,000.00
Brand the only item that attendees are required to wear, their names badges. This sponsorship offers exclusive branding of the conference name badges as well as a banner ad on the badge preview email sent to all registered attendees.

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Private/Nursing Room
1 of 1 available
$20,000.00
Exclusive opportunity to brand the mother’s room and provide comforts for nursing guests at the Ernest N. Morial Convention Center

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Luggage Station
1 of 1 available
$25,000.00
Your company's logo and booth number can be featured on luggage tags or luggage wraps distributed at the Luggage Station along with recognition signage at the Luggage Station, open throughout the conference.

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Digital Signage Buyout – Sunday, June 12th
Pending
$30,000.00
The Digital Signage Buyout will only carry the content from SHRM and Sponsored company. You will have a total of 90 seconds of content to rotate which includes videos, TV ads, slides, etc.

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Digital Signage Buyout – Monday, June 13th – $30,000
Pending
$30,000.00
The Digital Signage Buyout will only carry the content from SHRM and Sponsored company. You will have a total of 90 seconds of content to rotate which includes videos, TV ads, slides, etc.

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Digital Signage Buyout – Tuesday, June 14th
Pending
$30,000.00
The Digital Signage Buyout will only carry the content from SHRM and Sponsored company. You will have a total of 90 seconds of content to rotate which includes videos, TV ads, slides, etc.

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Digital Signage Buyout – Wednesday, June 15th
Pending
$20,000.00
The Digital Signage Buyout will only carry the content from SHRM and Sponsored company. You will have a total of 90 seconds of content to rotate which includes videos, TV ads, slides, etc.
Digital Sponsorship

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Conference App
SOLD
$45,000.00
The one stop shop for attendees to get all information from Schedule, Sessions, Speakers, and Exhibitors. Put your company's logo recognition on the welcome page of the Conference App. You will also receive a company banner ad on the home/landing page.

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Complimentary Wi-Fi at Ernest N. Morial Convention Center
SOLD
$45,000.00
Without a network, how can we network? As the exclusive sponsor you are able to reach thousands of visitors and provide company recognition by making the Wi-Fi password your company name.

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Charging Station
1 of 3 available
$20,000.00
Looking for a great way to "connect" your company with conference attendees? How about offering them the opportunity to charge their mobile devices while on site at the conference compliments of your mobile charging station?  Station will be placed in a high-traffic area which is sure to draw attention AND appreciation form attendees as your rescue them from the dreaded "Low Battery" signal. Your company logo displayed on the signage at the Charging Station.

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Social Media Wall
1 of 1 available
Coming Soon
Coming Soon
Communications

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Expo Map
1 of 1 available
$25,000.00
The printed map will be distributed to all participants (18,000 plus) and will serve as a guide to the Annual Meeting exhibits. This sponsorship will include your company logo placed on the Expo Hall map given out at registration.

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Banners with Sponsor's Message
6 of 8 available
$30,000.00
Gain some publicity by displaying your company's message on (1) 18’ x 8’ (W x L) banner – displayed in the lobby of the Las Vegas Convention Center

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Exhibitor & Sponsor Resource Guide- Back Cover
SOLD
$25,000.00
Build your brand awareness with a 4-color ad on the Back Cover of the Exhibitor & Sponsor Resource Guide. Your advertisement in this program is sure to be seen by attendees as they use the guide each day.

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Exhibitor & Sponsor Resource Guide- Inside Back Cover
1 of 1 available
$20,000.00
Build your brand awareness with a 4-color ad on the inside of the Back Cover of the Exhibitor & Sponsor Resource Guide. Your advertisement in this program is sure to be seen by attendees as they use the guide each day.

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Spotlight on Exhibitor
3 of 3 available
$17,500.00
Interested in getting your name and brand information out to attendees pre conference? With our spotlight on Exhibitors post, we offer a one on one SHRM to exhibitor Q&A session. This spotlight will be published on the SHRM Blog making a social media impression before the exposition doors open.
Promotional Opportunities

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Exhibitor Passport
12 of 12 available
$10,000
Increase visibility with our our passport game where attendees will go on a "treasure hunt" to all 12 companies. Upon completion of visiting each booth on the card they are entered in a raffle to win up to $350.

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Exhibitor Push Notifications
8 of 9 available
$5,000.00
Get your message in front of attendees by taking advantage of the mobile app’s push notifications. Sponsor will receive a push notification at the specific time of their choice each day (based on available time slots).  

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Business Appointment Suites
70 hours available
500 per hour or $3,000.00 a day
In need of quiet meeting space for client or team meetings? Rent our business appointment suites equipped with a lockable door, black diamond chairs, a table and watercooler. Book it by the hour or for the full day.

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HR Technology Theatre
8 of 8 Available
$7,500.00
Open to all SHRM 2022 attendees, Exhibitor Theatre's are provided by SHRM exhibitors. These presentations provide additional educational opportunities for attendees. No CME is provided for Theatre presentations.

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Exhibitor Solutions Theatre
8 of 8 Available
$7,500.00
Open to all SHRM 2022 attendees, Exhibitor Theatre's are provided by SHRM exhibitors. These presentations provide additional educational opportunities for attendees. No CME is provided for Theatre presentations.

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Strategies & Innovations Theatre
8 of 8 Available
$7,500.00
NEW to SHRM22!
Virtual Opportunities

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Virtual Conference On-Demand Partner - Exclusive
SOLD
$50,000.00
Our partner for the SHRM22 Virtual Conference will receive exclusive coverage of our On-Demand products showcasing this event. On-Demand is the replay of an event or activity that has concluded after 24 hours. The On-Demand product will be available for up to (3) months after the event.

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SHRM21 Virtual Banner Ad
SOLD
$5,000.00
Secure a digital banner ad on the homepage of the Virtual Event Platform that links directly to your organization's site. Analytics on banner engagement also available to sponsors.

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Event Gamification Polling / Survey
SOLD
$40,000.00
Our partner for the Virtual SHRM22 Annual Conference and Expo will receive exclusive rights to our gamification for the event. Engage attendees, observe attendee behavior and reward attendees with points for participating in activities throughout the event. Attendee analytics will be provided to sponsor after the event.

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Concurrent Session Commercial Break- Exclusive
SOLD
$25,000.00
Sponsor can have multiple 60 second pre-recorded sponsor commercial spot in the live schedule. This would be strategically placed throughout the day in-between sessions. This is a great branding opportunity. One sponsor per day.

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Pre-Conference Attendee Email - Banner
UNAVAILABLE
$30,000.00
Includes a banner ad with a link to the sponsor’s website or link of your choice. E-mail will be sent to attendees the DAY OF the conference. E-mail will be sent to all registered participants with details on how to access the virtual format and event details. One sponsor per day.

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Virtual Elite Partner Showcase
UNAVAILABLE
$30,000.00
We are offering exhibitors the ability to craft their own session and present to conference attendees in a virtual meeting room. Limited slots available.

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Virtual Event Swag
UNAVAILABLE
$30,000.00
Sponsor the Digital Swag that attendees will receive during the event! You can include online coupons, online course, gift cards, etc. Drive marketing efforts before the event starts and make a lasting, positive impression on attendees..

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Dance Break
UNAVAILABLE
$20,000.00
As a sponsor of our dance parties you will provide a much needed break in day that will totally boost the mood!

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Stretch & Connect Chat Sponsor
UNAVAILABLE
$20,000.00
Host an online event to get attendees to move, stretch or rejuvenate after a long day of sessions! Opportunities can include yoga, meditation and more. It’s your opportunity to get creative!

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Virtual Photo Opp
UNAVAILABLE
$20,000.00
Have your logo featured as the background in a digital photobooth. Attendees will be encouraged to post their photos on social media, giving your logo the exposure it deserves.